{"id":16241,"date":"2025-11-24T11:09:18","date_gmt":"2025-11-24T11:09:18","guid":{"rendered":"https:\/\/icedespresso.com\/usa\/?p=16241"},"modified":"2025-11-24T11:09:18","modified_gmt":"2025-11-24T11:09:18","slug":"building-value-where-coffee-begins","status":"publish","type":"post","link":"https:\/\/icedespresso.com\/usa\/building-value-where-coffee-begins\/","title":{"rendered":"Building Value Where Coffee Begins"},"content":{"rendered":"\r\n\r\nThis is new.\r\nWe\u2019re still in the middle of shaping it \u2014 but that\u2019s the point. Growth, for us, isn\u2019t just about selling more coffee. It\u2019s about where and how that coffee creates value.\r\n\r\n\r\n\r\n\r\n\r\nWe\u2019re now expanding our production and partnerships along the equator \u2014 from Africa to Asia and beyond \u2014 to move the centre of gravity closer to the people who grow the coffee in the first place. Because if the world of coffee is ever going to make sense, it has to start making sense for them.\r\n\r\n\r\n\r\n\r\n\r\nThe farmers remain the heart of this idea. That\u2019s why we wrote our two books \u2014 created for them, not about them. They share real stories, practical insights, and a reminder that every decision matters, from soil to cup. You can find both at the end of this page \u2014 they\u2019re free to download and meant to travel.\r\n\r\n\r\n\r\n\r\n\r\nWe\u2019re still learning. Still adjusting. But every new connection we make, every producer we support, adds one more piece to a bigger picture:\r\nA coffee world that gives back more than it takes.\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 29px;\" aria-hidden=\"true\"><\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>This is new.<br \/>\nWe\u2019re still in the middle of shaping it \u2014 but that\u2019s the point. Growth, for us, isn\u2019t just about selling more coffee. It\u2019s about where and how that coffee creates value.<\/p>\n","protected":false},"author":1,"featured_media":16242,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[88],"tags":[],"class_list":["post-16241","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-iced-espresso"],"acf":[],"_links":{"self":[{"href":"https:\/\/icedespresso.com\/usa\/wp-json\/wp\/v2\/posts\/16241","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icedespresso.com\/usa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/icedespresso.com\/usa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/icedespresso.com\/usa\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/icedespresso.com\/usa\/wp-json\/wp\/v2\/comments?post=16241"}],"version-history":[{"count":0,"href":"https:\/\/icedespresso.com\/usa\/wp-json\/wp\/v2\/posts\/16241\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/icedespresso.com\/usa\/wp-json\/wp\/v2\/media\/16242"}],"wp:attachment":[{"href":"https:\/\/icedespresso.com\/usa\/wp-json\/wp\/v2\/media?parent=16241"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/icedespresso.com\/usa\/wp-json\/wp\/v2\/categories?post=16241"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icedespresso.com\/usa\/wp-json\/wp\/v2\/tags?post=16241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}