This is new.
We’re still in the middle of shaping it — but that’s the point. Growth, for us, isn’t just about selling more coffee. It’s about where and how that coffee creates value.
We’re now expanding our production and partnerships along the equator — from Africa to Asia and beyond — to move the centre of gravity closer to the people who grow the coffee in the first place. Because if the world of coffee is ever going to make sense, it has to start making sense for them.
The farmers remain the heart of this idea. That’s why we wrote our two books — created for them, not about them. They share real stories, practical insights, and a reminder that every decision matters, from soil to cup. You can find both at the end of this page — they’re free to download and meant to travel.
We’re still learning. Still adjusting. But every new connection we make, every producer we support, adds one more piece to a bigger picture:
A coffee world that gives back more than it takes.
